ϡȱÁÔÆæÍø’s Logo and Style Guide

The ϡȱÁÔÆæÍø logo is a critical marketing and branding tool for the system. It serves as the basis for ϡȱÁÔÆæÍø’s graphic identity and helps to visually communicate what ϡȱÁÔÆæÍø is and what its strategic priorities are.

The ϡȱÁÔÆæÍø logo is available in two different orientations (horizontal and stacked) and in a variety of file formats. All of these files can be downloaded here.

There are strict style guidelines governing the use of the ϡȱÁÔÆæÍø logo. These guidelines are spelled out in the ϡȱÁÔÆæÍø Logo Style Guide. Any deviations from the parameters set forth in the style guide must be approved by the ϡȱÁÔÆæÍø Office of Communications.

Additional information about the ϡȱÁÔÆæÍø logo can be found here.


Logo Usage Guidelines

These guidelines detail proper use of the ϡȱÁÔÆæÍø (ϡȱÁÔÆæÍø) logo, as approved by ϡȱÁÔÆæÍø leadership.

Everyone who communicates on behalf of ϡȱÁÔÆæÍø and/or uses the logo shall be aware of and adhere to these guidelines. The purpose of the guidelines is to maintain a consistent visual appearance throughout all ϡȱÁÔÆæÍø materials and to ensure the logo's integrity.

Please follow them carefully.


Logo

ϡȱÁÔÆæÍø Logo Icon and Wordmark Distinctions

Colors

ϡȱÁÔÆæÍø Logo Colors

Logo Versions

ϡȱÁÔÆæÍø Full Color Logo

Full Color

ϡȱÁÔÆæÍø One Color Logo

One Color



ϡȱÁÔÆæÍø Gray Scale Logo

Gray Scale

ϡȱÁÔÆæÍø Reverse Logo

Reverse


Clear Zone


ϡȱÁÔÆæÍø Logo - Clear Zone 1

Guideline

The minimum clear zone on all sides of the logo is equal to the height of the bottom black diamond shape in the shield.

ϡȱÁÔÆæÍø Logo - Clear Zone 2

Fonts

The primary font is Adobe Garamond. The logo uses Adobe Garamond bold and bold italic.

ϡȱÁÔÆæÍø Logo Font Style

Sizing

Minimum size 1.5� wide or 108 pixels wide

ϡȱÁÔÆæÍø Logo Smallest


Downloads


ϡȱÁÔÆæÍø Primary Logo - Horizontal

File Type
Full Color

Grayscale

Reverse
High-Resolution (EPS) Format Download Download Download
Lower-Resolution (PNG) Format Download Download Download

** For more detail on which file type should be used in different contexts, see the chart below.



Common Logo File Configurations: File Types, Sizes, and Color Modes

File Type EPS JPG JPG PNG PNG
Unit of Measurement N/A
EPS is a scalable vector graphic
Pixels Inches Pixels Inches
Resolution N/A 72 ppi
(web/low-res)
300 ppi
(print/high-res)
72 ppi
(web/low-res)
300 ppi
(print/high-res)
Color Modes CMYK
(professional print)
RGB
(web and MS Office)
K
(Black Only)
Reverse
(White Only)
PMS
(Professional Print)
Usage Professional design programs (e.g., InDesign), MS Office
(can scale with no loss of clarity)
Web
(when logo is being used on a white background)
MS Office (when high-res is not required)
Desktop publishing, MS Office
(when high-res is required)
Web
(when logo is being used on a white background)
MS Office (when high-res is not required)
Desktop publishing, MS Office
(when high-res is required)
Downloads

Download EPS Files

Download JPG Files

Download PNG Files

Download Full ϡȱÁÔÆæÍø Logo Style Guide